momentum

My first class project in UX with glowing reviews from Paul Woods, CEO of Edenspiekermann

Vehicle head unit with a music tab
Driver display wipers toggle and music
Head unit side mirror toggle

ABOUT

SI 311 - Automotive UX

November 10, 2023 - December 4, 2023

Automotive UX focused on the center console systems in vehicles. We had a strong focus on creating the most frictionless and safe systems for drivers. Momentum was the mid-level vehicle design given to the class by Edenspiekermann.

STEPS

1 The Brief

2 The Designs

3 Pitch Deck

The Brief

Best of both worlds

Students were asked to design an automotive infotainment HMI UX concept console with a focus on low-fidelity UX and information architecture. We were told to design for a fictional startup, Aurora. I chose to focus on the mid-level vehicle size as it posed a unique challenge — create a luxury UX system in a condensed space for each frame.

Project brief image

The Designs

  • Head unit home

    Vehicle head unit with map and buttons

  • Music

    Vehicle head unit with a music tab

  • Navigation

    Head unit with navigation tab of recent locations

  • Drive Mode

    Head unit drive mode selector

  • Lights

    Head unit lights toggle

  • Side mirrors

    Head unit side mirror toggle

  • Tire Pressure

    Head unit tire pressure visual

  • Battery

    Driver display music and battery

  • Headlights

    Driver display head lights and music

  • Wipers

    Driver display wipers toggle and music

  • Side mirrors

    Driver display side mirror toggle

Pitch Deck

Chosen to show off?

Part of the final project package was to present to the class, but the top 15 students were chosen to present these designs not only to the class, but to the CEO of Edenspiekermann, as well as other members from the team. I was chosen, and recieved glowing reviews of my designs.

Vector drawing of an SUV

“This work is very impressive… great setup of the problem, and I like how you have this nomenclature of the key features. You have laid the IA out very well for the reviewer. I like the use of the vehicle model for the settings… as you can really piss someone off if it is not easy to do those set-and-forget things. That makes or breaks the experience. I really appreciate the attention to detail on the core foundational features.”

- Paul Woods, Former CEO of Edenspiekermann

“Very good IA, easy to navigate and clear focus. Clear connection with physical controls.”

- Jens Rauenbusch, Former Senior Strategist at Edenspiekermann