Laws of UX is a class that teaches all about the process of designing a digital project, with keen focus on psychology in design with storytelling. In Season was my final creation.
I grew up on a 5th generation family farm, where I learned all about the heart that goes into local produce production.
At UofM, I am a active member of the Campus Farm Club, volunteering once a week to harvest fruits and vegetables for student consumption.
Local food is so important to communities, and many do not know how to source what is fresh. I wanted to make an app that could fix this issue.
This project did not require a competitive analysis in the project package, but I always try to understand how competitors use UX to further their product. I looked at food related apps that were doing well, and what was not working for their goal. I looked specifically into apps like Too Good to Go, NYTCooking, and Instacart to get a better grasp on how food apps structure their UX.
I took 3 different aspects of local farming and seasonal food and connected them into one app.
Michigan State Seasonality Guide
New York Times Cooking App
Michigan Farmers Market Association
Once I had my inspiration, I began the wireframe process. My process was a mixed approach instead of a step my step flow, simply due to my time constraints. I worked on my icon sketching while doing the app designing so I had a consistency between the two. I regularly attended office hours to tweak and update my designs to be the most usable.
All of my assets were hand drawn because I wanted to give the app a rich, heartfelt, and slightly scrappy feeling. Something so small brought the whole app together.
Now, In season may be getting a new life for the Campus Farm Stand at the University of Michigan. A developer friend of mine and I have ideas to continue this project for real users. More on that to come...
